New York City's Mayor de Blasio has released a new video, inviting viewers into his family's Park Slope home to learn about the beauty of composting or—more precisely—the city's municipal "Brown Bin" program for organic waste recycling.
It's an important show of commitment to New York's relatively new municipal composting program, and may help to both raise its profile and convince leery first-timers to give it a try.
Campaigners have previously worried that Mayor de Blasio may try to roll back recent environmental initiatives in NYC, and his refusal to bail out Citibike may be seen by some as a nod in that direction. (The Mayor is working with Citibike to make it more efficient, so rushing to judgment may not be helpful.)
From becoming way more bike-, walk- and transit-friendly (the city's bike count rose 289% in just 10 years!) to a plan to make EV charging available at 20% of parking spaces, the Big Apple has gotten way, way
more greener in recent years.
Let's hope the de Blasio family's composting PSA is a sign of more good things to come.