Polar bear cub buries himself in snow [video]

baby bear in the snow
Video screen capture Toronto Zoo

We watched the youngest polar bear at the Toronto Zoo discover snow for the first time in January. At the time, a number of commenters on social media didn't think the cub looked very happy about the freezing white stuff. We get it: wet and cold isn't our favorite thing to be either.

Now, just a couple of weeks later, the baby bear is a little bigger and enjoying the snow a lot more. Get your cute fix by watching him plow head-first into the powder in the video below.

Learn how the Toronto Zoo is working to protect wildlife at their website.