Edible Cosmetics Are Revolutionizing the Beauty Product Industry

A white woman holds up elixir for her skin.

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Would you rather eat and drink your way to beauty or slather on a bunch of potentially toxic potions and lotions? Drizzle a bit of IO's Beauty Booster’s berry-full elixir over yogurt or slip a couple drops into water and your complexion could improve naturally, thanks to goji berries, acai and other delicious no-calorie ingredients.

iO's Beauty Booster products lined up on white background

Courtesy of iO Beauty Booster

According to an article in The New York Times, Australian makeup artist-to-the-stars Sue Devitt concocted this functional skin care product (available on QVC for $75), during an inspirational visit to a friend’s farm where she noticed her face glowing after feasting on fresh berries.

Proving beauty comes from within, the cosmetic industry joins the functional food market which has long been dosing food with vitamins, minerals and superfoods for added nutrition-dense value, probiotic benefits, and wellness.

Beauty is Skin Deep

A woman withdraw hair applies skin product on her face.

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Now, “nutricosmetics” are applying the same principle to skincare. Beauty firms are including acai, goji berries, seathorn, green tea, seaweed, algae and other natural ingredients to edible products to enhance skin. So the idea is eat or drink for your health, combating everything from aging to acne for a healthy complexion.

While the jury is still out on whether they all work, several edible products claim of beautifying benefits, from snacks to beverages:
Balance Bar’s Nimble nutrition bar is formulated for the skin
Deo Perfume Candy reportedly brings out a rosy fragrance through your pores
Imedeen Tan Optimizer capsules claims to prevent sunburn
Frutels chocolates eliminate acne in a candy
Votre Vu’s SnapDragon drinks beautify skin and health
Herbasway’s Beauty drinks for weight-loss and anti-aging
Borba’s Skin Balance waters available at Walgreens comes in four varieties to defy age, firm, clarify or replenish skin

Fashion designer Norma Kamali sells “liquid gold” for $45 for 200 milliliters in her New York City boutique. Basically it’s olive oil -- and she’s a big fan, applying in to her skin and even brushing teeth with olive oil and cinnamon, which can eliminate bacteria.

Elderberries hanging and ready to pick.

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If fruits like acai, mangosteen, pomegranate, black cherry, gooseberries, and elderberries are filled with antioxidants that offer anti-inflammatory, anti-aging benefits, how about just consuming more?

Admittedly, eating Gummi Bears to combat aging might work since you could feel like a toddler gobbling them.

But then again, considering a recent report from the FDA confirming trace elements of lead in commercial lipsticks, banning these toxins and looking for alternatives with our cosmetics and skin care – or making our own beauty products -- sounds like a healthy idea to us.