Mass produced furniture is not known for its durability nor unique character -- it is made in a factory, after all. While some may be predicting the death of craftsmanship thanks to companies like IKEA or the rise of digital fabrication, there are still those of us who appreciate the skill and time it takes to create one-of-a-kind furniture that looks good and lasts. Spanish furniture designers Ventura subscribes to this ethic, crafting original furniture out of sustainably certified woods.
Their philosophy lies in using authentic materials in a precious way:
The wood comes from trees. Behind this obvious statement is the real value of this material. Unlike other materials, its importance derives from the result of its manipulation, the wood has its own personality and in this way, has a value in itself beyond the object. For some reason the trees and wood have historically surrounded by a mythology that has been equipped with magical qualities. Wood comes from Mater. The mother of all subjects.
Ventura's aesthetic has a bit of a mid-century, retro feel to it, tempered with a bit of modernism seen in the clean lines and pale colours, offset with a contrasting colour. There's a play on geometries here too, creating a nice, balanced synthesis of elements.
There's a playful re-interpretation of the past, like this schoolhouse desk which seems to harken back to yesterday's classroom, yet is updated with hexagonal seating and a precious little cubby. Quite beautiful.
The approach is unpretentious, fresh and quite affordable, something that lovers of real craftsmanship and sustainably sourced materials can appreciate. For more information or to check prices, visit Ventura.