I think it is time to lose the shipping pallets. At ICFF, the Villeroy and Boshe booth was cute, putting the most expensive bath hardware on pallets. But it took up a lot of space.
At the very popular Core77 All City All Stars opening reception, people were lined up around the block; they couldn't get in because the entire store was filled with, you guessed it, pallets.
There is no question, they made a great display for the likes of Ruta Reifen,
They provided a good backboard mount for Karl Zahn's wonderful DUNK light.
They make a good base for Jeremyville's Hieronymus, the Bunny of the Apocalypse. It may have all been fine for the show that ran all weekend, but it sure took up a lot of space at the opening.
Around the corner at 22 Bond Street, there was a lot more room to look at BER-JFK, where sixteen designers and creative studios from Berlin showcased their latest objects and projects. I really liked Ronen Kadushin's Hack chair.
Our friends at Areaware were partying there; this year they present a new line of ipad and iphone holders shaped like hands.
Like so many of their products, a mix of utility and humor. More at Areaware