Your Wall Becomes Storage With Pocket Wall
Look at the house as if it were a package: the room is like a package and the wallpaper is like wrapping paper. The project turns the purely decorative layer of wallpaper into storage.
But it reminds me of Graham Hill and Petz Scholtus' Stuffbump, TreeHugger's one attempt at product design.
It also was designed around the idea of storage that was flat until you put something into it. It was made out of 100% recycled materials and assembled is a workshop where prison inmates were retrained in productive work.
It was very clever; Leonora described it as "a fantastic and fun storage system which, using a clever die cut pattern, allows a flat piece of material to be opened up and stuffed with small belongings, thus becoming a bump."
Alas, it never found its market; we wish Maja better luck. More on the Stuffbump here.