World Challenge, by Newsweek, BBC News, and...

And it seems that oil companies are trying to embrace the treehugger way : BP goes solar with is new slogan 'Beyond Petroleum', and Shell sponsors the World Challenge, a competition with now 12 finalists that will promote the best entrepreneurs working for their communities and the environment.And projects are exciting and cosmopolitan as well : from organic leather fashion (UK / Slovenia) to coconut culture for erosion control (Philippines), this list of positive entrepreneurs reminds us that environmental business can be as lucrative as usual, bringing profits and creating long term jobs, in all areas of the world, poor and rich, urban or rural. And the fact that two of the most important press and TV publishers of the world are supporting them is an strong example of how individual efforts go greener are penetrating mainstream cultures.

World Challenge finalists