Win Up to $10,000 for Reducing Coffee Cup Waste

coffee cup litter photo

Image credit: quinn.anya/Flickr

Every year, betacup tells us, 58 billion disposable coffee cups are thrown away. That's thrown away, not recycled. Clearly, this is a big problem. betacup hopes to put an end to this senseless waste with a contest that calls on the talents of the world's best designers as well as the experience and ideas of everyday coffee consumers.Unlike typical contests, the goal isn't to outmatch other participants. Instead, betacup hopes that people will work together and discover the best solution through the power of collaboration.

Solutions should consider four parts of the problem: waste reduction, resource use, consumer experience. The winning idea will receive an award of $10,000. An additional $10,000 will be split between five runners up.

Betacup from the betacup on Vimeo.

So far, betacup has received funding from Starbucks and Core77 has joined as a media partner. This means that money is there, all they need now are your ideas.

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Read more about sustainable coffee:
The Betacup: Eliminating Paper Cup Wastage Through Collaborative Design
Starbucks' Farmers Discuss the Impact of Fairtrade
How to Go Green: Coffee and Tea