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Every year, betacup tells us, 58 billion disposable coffee cups are thrown away. That's thrown away, not recycled. Clearly, this is a big problem. betacup hopes to put an end to this senseless waste with a contest that calls on the talents of the world's best designers as well as the experience and ideas of everyday coffee consumers.Unlike typical contests, the goal isn't to outmatch other participants. Instead, betacup hopes that people will work together and discover the best solution through the power of collaboration.
Solutions should consider four parts of the problem: waste reduction, resource use, consumer experience. The winning idea will receive an award of $10,000. An additional $10,000 will be split between five runners up.
Find out more at thebetacup.com.