Over a decade ago TreeHugger wrote about Trends in Japan: Sweets in Disguise in which we learned that eating cake was a thing:
When it comes to sweets, women are widely regarded as by far the most important market. And when it comes to cakes in Shibuya, high school girls generally have a monopoly.
So manly men, who could not be seen eating cake which was a girl thing, would sneak around eating cakes shaped like hamburgers and fries. It was fascinating, to see food designed to pretend it was something else.
Now the tables have turned; apparently, people still want the ritual of going out for cake, but know that they should be eating their vegetables instead. So Misuki Moriyasu has opened Vegedeco in Nagoya, offering vegetables that look just like gorgeous cakes. According to the press release, Moriyasu is “a Japanese food designer who aims to combine health and beauty.”
Vegetables included in each salad have been carefully chosen for their good and natural phytochemical effects. Along with your lunch, you can experience drinking a “Vegedrop Tea” and enjoy its natural benefits on health and beauty.
According to Celia Lloyd-Jones in the Telegraph,
The peculiar creations are made by blending whole vegetables, roots and all, with soybean flour to create a spongy feel. Little or no sugar is added and for the icing, she mixes vegetables with cream cheese or tofu. The result is a low-carbohydrate, gluten-free cake which counts as one of your five a day.
Because normal salads are so random and look like…salad.