What If The Hokey Pokey IS What It Is All About?


Hardy har har. But seriously - you are a TreeHugger because you give a damn about the world around you, and it's a lot more than the Hokey Pokey that gets you out of bed in the morning. That's what SustainLane CEO, James Elsen was suggesting when he referred to the existential question posed by a bumper sticker (the pre-blog progressive's opinion format of choice) during his talk at today's LOHAS (Lifestyles Of Health And Sustainability) conference. For those of you not familiar with LOHAS, it is the market niche that explains the Whole Foods cum Gaiam leanings of those of us who love the eco-scene, but also crave a bit of lux with our tofu (thankyouverymuch). LOHAS is big and getting bigger (according to analysts privy to snazzy demographic wizardry), and embodies the paradox that drives speaker Paul Ray's research, namely: "Things are getting worse and worse and better and better faster and faster." Even if the Hokey Pokey isn't what it is all about - the eco-enterprisers here at LOHAS have definitely put their whole selves in and are shaking the business world all about as they bring wacky ideas like alternative energy, carbon offsetting and recycled textiles into the mainstream. Stay tuned for more from LOHAS - where you can find everything from organic hemp sports drinks to runway ready eco-couture and everything green in between. (Check out Blue Marble for a live blog update on the event).