Variety's Green Page on Hollywood's Eco-Heroics


I consider myself pretty conservative, especially by Hollywood's standards. I don't hug trees. I like my creature comforts. But that doesn't mean I don't have a responsibility to clean up my own mess.

This, from "The Nativity Story's" producer Marty Bowen, who, with director Catherine Hardwicke, shelled out about $15,000 to offset the film.

Judging by the initial focus of industry pub Variety's new Green Hollywood section, studios, agencies, and celebs are doing their best to re-write the "Hollywood as Eco-Villain" script. From the carbon-neutral craze, to green building and entertaining, we like Hollywood as "Good Guy." ::Variety's Green Hollywood page