When you're in the business of saving the planet, you'd better have a sense of humor because a sanctimonious 'tude aint gonna get the job done. We all need to be able to sit in the feeling-state of joy with laughter, if only for a moment, even if in fact we may be simultaneously pained to hear the next species or die-hard eco effort has gone extinct. Without conceptualizing and visualizing the positive outcome of our goals, success is an impossibility. Please compare the approach of the seaofpeople.org event's frightful image of what post sea-level coastal areas would look like versus the cool-menthol high of the 350.org campaign's current message of achieving the sustainable level of atmospheric CO2, 350 parts per million. Needless to say, the folks here at TreeHugger work overtime in the face of the environmental crisis to keep up the faith and to spread the word. Many many people here, some for years, have gone above and beyond, not for a paycheck, but because they feel called to do so. So when eco-warrior Lisa Simpson takes a shot at the labor practices of our work-a-day world at Discovery, we do take it very very personally: we relish the utter silly untruth and are tickled green because if commerce and monetary exchange weren't important and necessary components in the expression of social justice, we'd gladly do our duty for free.
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