Who said TreeHugging was a modern western notion? The Chipko movement is strong evidence of something distinctly non-western and centuries old. According to a recent story in Terra Green: "In the late 1970s and the early 1980s, a fierce resistance to the rampant destruction of forests spread in northern India and came to be known as the "Chipko" movement. A widespread movement, it revolutionized forest conservation. The adherents known as ‘tree huggers’ adopted a unique strategy in recognizing trees as valuable living beings". There's an ever so charming description of the Chipko Movement here. TreeHugger strongly recommends you take an inspirational minute to read the main page. From the site: "Dhoom Singh Negi, with Bachni Devi and many village women, first saved trees by hugging them in the 'Chipko embrace'. They coined the slogan: 'What do the forests bear? soil, water and pure air'.Take a further moment to google a bit on the term and you'll find evidence of far more distant roots, such as this quote from a web publication for children called "EduGreen": . "The original ’Chipko movement’ was started around 260 years back in the early part of the 18th century in Rajasthan by this community. A large group of them from 84 villages led by a lady called Amrita Devi laid down their lives in an effort to protect the trees from being felled on the orders of the Maharaja (King) of Jodhpur".