Survey: What do You Look For When You Shop?
Jerry Stifelman noted in his post: "Organic jeans look just like regular jeans. Fair Trade, Shade Grown coffee can taste just like conventional coffee. FSC-certified wood looks exactly like wood that's been poached from the rain forest." and "being sustainable in a non-sustainable world is expensive."
So it all looks the same, the original high fashion item, the knockoff, the organic or the cheapo made with "Pesticides, particulate pollution, toxic runoff, industrial waste and shoddy labor practices."