George Monbiot says it is. "I am now drowning in a tide of ecojunk. Over the past six months, our coat pegs have become clogged with organic cotton bags, which - filled with packets of ginseng tea and jojoba oil bath salts - are now the obligatory gift at every environmental event." Ed Mayo disagrees; he helped found the FairTrade mark, and says "Correctly done, personal consumer action can add to, rather than subtract from, what is needed at a wider political level." but wait, hold the Mayo; Eamon O'Hara says "Ultimately, our problem is consumption, and the environment is not the only casualty." Commenters think otherwise.