Don't get me wrong, I am totally in favor of ethical treatment of animals. But sometimes PETA takes such extreme actions and makes such over-the-top statements in the interest of gaining publicity for the movement that it perhaps brings it into disrepute and is counterproductive. Their latest stunt, asking Ben and Jerry's to "do consumers and cows a big favor by making the switch to breast milk" is typical.
There are so many ways to convince people not to eat meat or stop testing on animals. How effective are theirs?