Survey: Do Trade Shows Make Sense Any More?
Consumer Electronics Shows. Auto shows. Greenbuild. ICFF. TreeHugger writers wing around America (carbon offsetted, of course) to hit the massive annual shows and bring you the latest information. But is the era of shows over? (see Tom of Terracycle on the subject here) Does it make any sense for companies to spend millions so that thousands of people can fly in to see something that they could get better information on just by turning on their computer?