"Incubator." Now that is a word that has not been heard from since the last internet boom. But it is back, with PUREPROJECT, "an idea incubator integrating creative expression, sustainable practice and venture philanthropy....Our intention is to develop physical & online communities that serve as nexus points to promote creative sustainable practice." They also have 2,000 square feet of cool space to play in as a "home for applicable endeavors". So where does "green" fit into the model of "conscious capitalism"?