Sky TV's 'Cool Cat' on Carbon Offsets

On Friday we looked at one of the many projects that are being funded around the world by carbon offset companies. Today we just came across this ad by UK-based Sky TV (part of the Murdoch empire). We are not convinced that this is the most eloquent portrayal of how offsets work, but it is fun. While opposition to offsets is likely to continue from some quarters, there is no doubt that this stuff is going very, very mainstream. For more thoughts on this topic, check out our guide on How to Green Your Carbon Offsets. ::Sky TV::via YouTube::

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