So lets ask an expert: Popular blogger and marketing guru, Seth Godin.
Seth, if sharks were your clients, how would you change their image? Is it possible to "sell" animals to the public without them looking like this or this (or in fact, anything here)? Is there a trick to speed up the process, or is it all about slowly educating people. These clients are not looking for more market-share, its their very existence that is at stakes (and if they disappear, whole marine ecosystems will suffer). Any ideas? ::Seth Godin's Blog, ::Jean-Michel Cousteau: Sharks Need Our Help
Update: Seth Godin left an insightful comment below. Thanks Seth!