Leave it to a treehugger to make housework hip and glamorous. One in particular - Jeffrey Hollender, President of Seventh Generation - even manages to put a Hollywood spin on the formerly un-sexy world of eco-friendly cleaning products. Mr. Hollender was honored at a recent event held at James and Nancy Chuda's Oprah featured eco-home. Held as a kick-off for the Children's Health Environmental Coalition (CHEC) Blue Butterfly campaign, the event brought together celebrities, philanthropists and leaders from the social-environmental community. Celebrities Amy Smart, Anna Getty and singer Meredith Brooks turned out to show their support for the green cleaning guru and author of "Naturally Clean: Seventh Generation's Guide to Safe & Healthy, Non-Toxic Cleaning." Join the Seventh Generation party at Hollender's newly launched eco-blog: The Inspired Protagonist.