Prince Charles is becoming a blogger--almost. He is going digital with his website, RainforestSOS.org, to raise awareness about his campaign to save the rainforest and end tropical deforestation.
Celebrity Friends Enlisted to Raise Rainforest Awareness
The focal point of the campaign is a 90 second film in which HRH appears along with his sons, Prince William and Prince Harry as well as the Dalai Lama, Harrison Ford, Daniel Craig and Robin Williams. They each appear with an adorable green frog--oh yes Kermit is in the film too--which serves as a symbol of the rainforest:
Just so you know how the celebrity/royalty link works, Joss Stone is friends with the Prince's sons, as is Daniel Craig (aka James Bond) so that's how they got to be in the film, and Harrison Ford, Robin Williams and the Dalai Lama are all friends of the Prince.
Users Able to Make Their Own Mash-Up
Avoiding any references to the famous children's fairy tale, The Frog Prince, the inter-active campaign will hit all the social networking sites and include a mash-up version of the film. This part was developed by the company that did President Obama's software for his election campaign.
Image from PRP
Rainforest Preservation Prince's Number One Priority
Celebrity gossip aside, the preservation of the tropical rainforests is the Prince's number one priority. He is trying to create pressure for action ahead of July's G-8 summit in Italy and December's United Nations Climate Change Conference in Copenhagen.
He has developed a proposal for an "Emergency Package for Tropical Forests". It is a public-private partnership which would provide funds for poor rainforest countries to develop alternative projects in the short-term and pay these countries in order to stop the further destruction of the tropical rainforests.
In the pre-amble to the film, the Prince said: "Our aim, with your help, is to build an online community to call, from the bottom up, for urgent action to protect the rainforests, without which we will most certainly lose the battle against catastrophic climate change. One of the internet's strengths is that it can enable diverse communities to come together to ensure that everybody's views and actions can really be made to count."
Deforestation Releases More CO2 Than Transportation
Tony Juniper, Special Advisor to the project, spoke at the press conference. He said that the destruction of the rainforests releases more CO2 than all of the world's cars, planes and ships put together. The causes are logging--legal and illegal, the demands for palm oil and the clearance of forests so that indigenous people can live there.
The public can demonstrate their support for the cause by visiting RainforestSOS.org or by texting SOS to 60777 in the UK.
More: The Prince's Rainforests Project
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Wealthy Countries Should Pay 'Rainforest Utility Bills' for Ecosystem Services Rendered