Pride, Peer Pressure and Marketing against a Common Evil

Craig Mackintosh writes in Celsias about rationing during World War II, illustrated with remarkable posters that resonate today. Craig suggests that rationing didn't work very well and was subject to a lot of fraud and abuse, but in the UK it was more successful and had some interesting side effects:

"The most commonly rationed foods were sugar, meat, oils and other fats. In fact, herds of livestock were slaughtered so the land could be put to use feeding people rather than animals. Locally grown fruit and vegetables, and whole grain bread were the staples. WWII brought the US, and the UK in particular, the closest to vegetarianism than ever before."

The citizens of Great Britain experienced improved health during the war. Despite the strict regulations, according to Marguerite Patten, who worked for the Ministry of Food in Great Britain during the war, the health of the nation was "surprisingly good," infant mortality decreased, and the average age of death from natural causes increased. "For many of the poorer sections of the community, rationing introduced more protein and vitamins, while for others it involved a reduction in the consumption of meat, fats, eggs, and sugar." ::Celsias



I did my own search for more posters and found a couple that are relevant to our coverage of "flying is dying":


how many times do we say that one should walk to the store?


and my favourite:


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