Pop Quiz: Coca CO(2)LA


Answer: C) Vending Machines

According to Joel Makower, author of the popular sustainable business blog Two Steps Forward, "You might think that the most wasteful energy thing Coca-Cola does is truck all those bottles around the planet," but after conducting an audit of its carbon footprint "it turned out to be the refrigeration units in its vending machines and restaurant fountains. That's because they run 24 hours a day. "

Like This? Check Out:
The TH Interview: Joel Makower on the Green Economy
The Aspen Ideas Festival 2006: Inspired Thinking in a Surreal Setting
The Business of Green
Going Green is Strictly Business. Just Ask Wal-Mart

Source: Red Orbit