Image courtesy Pearl Jam/Target
Seattle grunge rockers Pearl Jam, set to release a new CD album "Backspacer" today, Sunday, Sept. 20, are making it easy to help feed the hungry in America. Working with the green fashion designers at Loomstate, the band has produced a limited edition tee-shirt being sold exclusively at select Target stores nationwide, beginning today. You can also get the shirts online.Proceeds from the sales will go to Feeding America, the nation's leading domestic hunger-relief charity.
The shirts won't last. Only 8,000 were made. The front of each one is emblazoned with Backspacer artwork from cartoonist Tom Tomorrow.
Scott Mackinlay Hahn, a founding partner and president of Loomstate, said his company connected with Pearl Jam through friends in the environmental community.
"There's definitely a lack of awareness" about hunger in America, said Hahn, 38. "We are joining with Pearl Jam to be vocal about this issue, to try to get people's attention."
Besides the tee-shirts, Pearl Jam will donate a buck per ticket from two hometown shows to Food Lifeline, a Feeding America affiliate. Target will match the donation.
"Hunger is a lot bigger problem than people realize," Hahn said. "There is probably 10 percent of the population living in a realm of food insecurity," where people aren't sure where their next meal is coming from.
It's fitting that Gossard, who once played with Temple of the Dog, on a single called "Hunger Strike," would be involved with such a project. In this case, he and the band don't want to see people going hungry. The first single off of Backspacer is "The Fixer," by the way.