When rock stars make public announcements, we expect to hear about a new tour, a new CD, or another trip to rehab. Today's announcement by Seattle-based rockers Pearl Jam went a different direction, though, as the band announced the creation of its Carbon Portfolio Strategy. The centerpiece of the strategy is a total donation of $100,000 to nine different non-profits "doing innovative work around climate change, renewable energy, and the environment," including the American Solar Energy Society, the Bonneville Environmental Foundation, and the Cascade Land Conservancy. According to the band's web site:
We hope that by highlighting and creating a commons for these groups, we can advance preservation of existing ecosystems, restoration of degraded environments, and continued investment in clean, renewable energy technologies. Furthermore, by working with these groups and others to mitigate our own carbon emissions, we ultimately hope to get Pearl Jam at 0% net emissions for our tours and businesses.Of course, this isn't the first major effort Pearl Jam has made on behalf of reducing greenhouse gas emissions. In 2003, the band paid to offset 5,700 tons of CO2 emissions created by its touring that year. In 2004, guitarist Stone Gossard "spearheaded an effort on the 2004 Vote for Change tour called the "Vote for Change Renewable Energy Project" that raised $77,000 to fund a variety of small-scale renewable energy projects in several of the states the tour traveled through." The donation announced today represents only a part of the band's effort this year: they'll also use 100% biodiesel in all of their tour buses and production trucks.
Along with Dave Matthews, Alanis Morissette, and Sting, Pearl Jam proves that going green doesn't mean a sacrifice in one's cool factor -- in fact, it increases it (get it: they're reducing global warming, so they must be cool... don't you see... oh, never mind). The band will be touring the US and Europe through November, so, if you get chance, go see them and support their efforts on behalf of the planet -- and hear some great music, of course. ::Pearl Jam's Carbon Portfolio Strategy via Renewable Energy Access