We mentioned the other week how new recycled content backpacking tents were on display at the recent Outdoor Retailer trade show. Yet for all the goods green news that continues to comes from the adventure sports industry, forward thinkers in the marketplace know that as Nature Deficit Disorder takes hold, their customer base for tomorrow is shrinking.
So, in a move that mirrors the No Child Left Inside movement, The Outdoor Industry Foundation has been pushing its own approach, known as the "I Will" pledge. During the aforementioned Outdoor Retailer show, over 2,500 members of the outdoor industry committed to taking at least two kids outside during the next year to experience an outdoor activity, to support "healthier children, communities and businesses."If you want to know why this is so important, see some of our related posts noted below, (and we have plenty more on this topic), or dive deep into the wealth of Nature Deficit Disorder research that the Outdoor Industry Foundation have amassed on their website.