Dwell certainly is investing in the future and it's a greener one- new slender proportions to reduce paper use and soy-based inks and a complete redesign, right down to the typeface of the masthead, by Kyle Blue. Publisher Michela O'Connor Abrams told the San Francisco Chronicle : "These changes are completely in step with our driving philosophy that great design is sustainable design," the magazine had been looking for high-quality recycled paper stock for some time, she says. Abrams confirms that the recycled paper costs more but "because we need less of it thanks to the new size, we just reinvest those savings to cover the higher cost."
But what about the content?
Here it is still a work in progress. The new "In the modern world" and "houses we love" almost appear to be print imitating blog, with pictures, but tidbits of information or in the case of the houses, no information at all unless you go online. I don't think that works in print.
The story, Lucky's break, is interesting but the house is not particularly; other modern houses shown (like Dieter Van Everbroeck 's Ghent house) were interesting but not without issues if one is wrapping your magazine around the concept of sustainability. The green end of the issue is held up by the talented UK writer Iain Aitch who updates Foster's Oxley Woods project (TreeHugger here)
So I love the look and the new proportions, the green printing and much of the layout, and look forward to gifts inside that are as exciting as the wrapper in future editions. ::Dwell