Julian Red and Righteous Fashion (L to R). Credit: Mikael Schultz, Swedish Institute; Swedish Institute
Eco Chic - Towards Sustainable Swedish Fashion, an exhibit featuring Swedish fashion designers who take an environmentally-friendly and ethical approach to their work, opens at Scandinavia House in May. The touring exhibition includes work by Johanna Hofring, whose Spring 2010 designs we recently saw at the House of Organic Spring 2010 during New York Fashion Week . Click through for more designers and details: The exhibition is commissioned and produced by the Swedish Institute; more from them, below.
Proving that "going green" is more than a feel-good fad, Swedish designers like Anja Hynynen, Bergman's, CamillaNorrback, Dem Collective, Julian Red, Nudie, Pia Anjou, Reflective Circle, Righteous Fashion, Swedish Hasbeens, and Zion collaborated to establish a culture of sustainable fashion. The installment at Scandinavia House in New York marks the first stop in the United States for this show. The fashion industry faces major challenges in both resources and labor, but designers featured in the Eco Chic exhibition strive to change the general attitude to fashion and consumption. They believe that sustainable development is not simply an empty phrase, and fashion is not just about appearance.
The exhibit is free and opens May 5, 2010 (end date TBA) at Scandinavia House: The Nordic Center in America, located at 58 Park Avenue in New York City. Visit Scandinavia House for more.