NY Event: The Next Step in Cause Marketing - 'The Good Web' Conference During Climate Week NYC


Much like Mashable's Social Good Conference, "The Good Web" -- presented by Core Industries -- an interactive agency with a focus on sustainability -- is set to bring innovators in advertising, design, brands, and non-profits together for a full day dedicated to cause marketing. Hosted by Olivia Zaleski, environmental journalist and host of CNN Money's The Business of Green, the event will feature presentations by -- our very own -- Graham Hill, and execs from the Lance Armstrong Foundation, Demand Media, Justmeans, http://www.bcycle.com/">B-cycle, BBMG, GamesThatGive, If We Ran The World, TakePart, MTV, and more - click through for details.

Update: This event has been cancelled, as of 9/15/09.


Via The Good Web
So What is 'The Good Web' ?
Developed by Core Industries - the goal is to explore the next generation of cause marketing with the power of viral marketing. The conference will address the "what's next?" in online strategy for building awareness and encouraging activism around causes. Essentially, the forum is meant to act "as a movement -- bringing brands, consumer, and causes together to make the world a better place," according to Daniel Schutzsmith, vice president at Core Industries.


Via The Good Web
Where and When?
An official event of both Advertising Week and Climate Week NYC - 'The Good Web' will be held at School of Visual Arts Theatre in New York City on September 25, 2009. Visit The Good Web to read up on presenters, learn more, or register. Also, visit Climate Week NYC (September 20-26, 2009) for event listings and to get involved in the week's festivities.

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