Norman the 'eco-warrior' cat may be the most environmentally-friendly cat to ever grace YouTube. He may even be more environmentally conscious than most humans.
While pondering what he could do to help the environment, Norman starts looking around the house for simple changes he can make.
Norman researches renewable energy like wind and solar.
His commitment to the environment makes him take a strict approach to energy conservation.
He even makes the switch to reusable bags. And we all know how much cats love paper and plastic bags.
Norman upscycles discarded items into cat toys, and institutes a trash sorting and recycling program in his home, among other green steps.
Watch 'Norman: Eco-Warrior'
Norman is part of advertising campaign to promote Canada's biggest grocery chain, Loblaws, committing to sourcing 100% sustainable seafood by 2013. The ad informs us that this commitment will even extend into the cat food the grocery chain carries. Which is good news because Norman only eats sustainably-sourced fish.