Stephen Colbert thought No Impact Man was challenging the American way of life.
"You can't strangle a seabird these days without hearing from the reduce, re-use and recycle brigade! Meanwhile, this New York family, the Beavans are five months into a year long experiment. No toilet paper! No incandescent bulbs! No disposable razors! Planes, trains, automobiles or elevators or shopping for anything new! Its like Gilligan's Island only completely implausible!
However in the end No Impact Man aka Colin Beavan held up quite well. Entertaining TV at ::The Colbert Report