New Ways to Waste Resources- The Self Cooling Beer Can

Designed for camping and fishing, we can just imagine pulling one of these out of our backpack- a self-cooling beer can. Now you can waste much more aluminum with each toss out the car window. As a further contradiction, they are filling it with Miller Lite. "Tempra's I.C. Can works by drawing heat out of the beverage with a natural desiccant (drying agent), through a water gel coated evaporator, and into an insulated heat-sink container, once an internal vacuum-seal has been broken." (click on picture to enlarge) We can't wait. ::New Tech Spy via ::Engadget

This will have a place of honour in our hamper of horrors along side Wolfgang Puck's Instant Hot Latte.