This will have a place of honour in our hamper of horrors along side Wolfgang Puck's Instant Hot Latte.
Designed for camping and fishing, we can just imagine pulling one of these out of our backpack- a self-cooling beer can. Now you can waste much more aluminum with each toss out the car window. As a further contradiction, they are filling it with Miller Lite. "Tempra's I.C. Can works by drawing heat out of the beverage with a natural desiccant (drying agent), through a water gel coated evaporator, and into an insulated heat-sink container, once an internal vacuum-seal has been broken." (click on picture to enlarge) We can't wait. ::New Tech Spy via ::Engadget