New TV Ad Shows Polar Bears Falling to Gruesome Deaths (Video)


Image via the Guardian

An ad by Plane Stupid, an anti-airplane pollution advocacy group, is stirring some serious controversy in the UK and around the blogosphere. In a graphic TV ad designed to reveal the massive emissions that even short flights produce, CGI polar bears fall from the sky to bloody deaths in the city below. Watch the strange, jarring spectacle after the jump.

Polar Bear from Plane Stupid on Vimeo.

All that carnage for the message: "An average European flight produces 400 kg of greenhouse gases per passenger. That's the weight of a polar bear." But is it warranted?

Certainly US viewers will take issue with the similarities between 911, and many others are already decrying the ad for being in bad taste. But is it perhaps shocking enough to drive home the point that airline flights are having a destructive effect on our climate, and the habitats of polar bears?

That was the ad's intent, after all. According to the Guardian, Plane Stupid had the ads made by an agency called Mother with the intent of being shocking:

"We wanted to confront people with the impact that short-haul flights have on the climate," said Robert Saville, a director at Mother. "We used polar bears because they are a well understood symbol of the effect that climate change is having on the natural world.

So what do you think? Has Plane Stupid gone too far? Or is this the wake up call that people need to realize that every short flight they take has an impact on the planet?

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