Written by UCS Media Director Rich Hayes and award-winning science journalist Daniel Grossman, the book is the result of research and interviews conducted with the goal of bridging the divide between scientists and journalists. According to one poll, only 16 percent of scientists are interviewed or written about by journalists more than once a year. Meanwhile, only 49 percent of the scientists were satisfied with the results. Scientists were often fearful of being misquoted and having their reputations damaged. Journalists were frustrated with jargon and scientists’ unwillingness to extrapolate their research to broader conclusions.
The authors recommend that scientists present research and opinions in a way that is simple, but not simplistic. Scientists can develop their own kind of message discipline to ensure that what is printed is accurate and engaging. Doing so will give journalists better information for their stories and improve public understanding of scientific research.
You can purchase a copy of the book directly from UCS.
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