Natural Clay Ganesh Idols Encouraged to Reduce Pollution on Hindu Holiday

While I'm not sure exactly how many Hindus read TreeHugger, but considering that tomorrow is Ganesh Chaturthi I thought I'd pass along this video clip.

Last year about this time Jasmin wrote about how one Pune-based company, eCoexist is trying to raise awareness about the environmental hazards of immersing idols made of plaster of paris into water—a practice which increases water pollution as the idol dissolves. As a practical matter they are advocating (and selling) Ganesh idols made of natural clay (known as shaadu in Marathi) which dissolves quickly when immersed, as well as other steps to reduce the environmental impact of Ganesh Chaturthi. Even if you're not Hindu, it's interesting to watch how these idols are made and see how quickly they can dissolve. "That which has come from the earth, should most easily be returned to the earth."In addition to natural clay Ganesha idols, eCoexist has natural colors for Holi, as well as other eco-sensitive products.

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