Mashable's Summer of Social Good Helps 4 Organizations Do #EcoGood

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Help Mashable's Summer of Social Good and Tweet Your #EcoGood
This summer, we've been helping bring awareness to Mashable's ambitious Summer of Social Good campaign. The Summer of Social Good is described as "the first large scale online charitable campaign to raise funds strictly online through the power of Social Media and the Internet." To do this, the campaign uses different social media tools to spread the word about the great work these organizations do in order to raise money to support their efforts. The four charities this campaign will benefit are The Humane Society, LIVESTRONG, Oxfam America and World Wildlife Federation (WWF).

This week, TreeHugger is helping raise awareness by inviting you to share what you're doing to help the environment. What "eco good" do you do? Using the Twitter hashtag #EcoGood, in one tweet or many share how you are doing your part for the environment. We'll be compiling all of the #EcoGood tweets as they happen at (Need help? See our tips on using Twitter).


How The Summer of Social Good Helps the Environment
The Summer of Social Good campaign is not explicitly about protecting the environment, but in fact, environmental protection and sustainability are underlying themes behind the missions of the charities involved. If you look at the mission of the four organizations involved, you'll find there is a clear thread that connects each of them to sustainability and environmental issues.

WWF is a champion for animal protection and environmental conservation. The organization's mission is "to stop the degradation of our planet's natural environment, and build a future in which humans live in harmony with nature." Follow WWF on Twitter: @WWF_Climate
Oxfam America's mission to "create lasting solutions to poverty, hunger, and social injustice" means that climate change is an integral part of their focus. In their report entitled Climate Wrongs and Human Rights, they write,

"In failing to tackle climate change with urgency, rich countries are effectively violating the human rights of millions of the world's poorest people. Continued excessive greenhouse-gas emissions primarily from industrialized nations are—with scientific certainty—creating floods, droughts, hurricanes, sea-level rise, and seasonal unpredictability. The result is failed harvests, disappearing islands, destroyed homes, water scarcity, and deepening health crises, which are undermining millions of peoples' rights to life, security, food, water, health, shelter, and culture."

Follow Oxfam America on Twitter: @OxfamAmerica
The Humane Society also has environmentalism at its core when you consider how closely their mission statement "celebrating animals, confronting cruelty" ties in with the animal-rights and sustainable food movements, both of which we care about deeply here at TreeHugger. Follow the Humane Society on Twitter: @HumaneSociety

And finally, the Lance Armstrong Foundation LIVESTRONG also has a stake in environmental sustainability due to the fact that chemicals in our food and products can increase our chances of developing cancer. Plus, they are great advocates for commuting by bicycle. Follow LIVESTRONG on Twitter: @LIVESTRONG.

So, with these facts in mind, it was an easy decision to align ourselves with Mashable and the Summer of Social Good campaign, as it allows us to support four great organizations that are each focusing on four important areas of environmental sustainability.

How You Can Help the Summer of Social Good
This week, use your voice on Twitter to share in one tweet or many how you do #EcoGood. Put the #EcoGood hashtag in your tweets and tell the world how you're making a difference. To donate money or participate further, visit this page.

To stay up-to-date on #EcoGood and Summer of Social Good, follow @SocialGood and Mashable on Twitter: @Mashable and follow TreeHugger and Planet Green on Twitter: @TreeHugger, @PlanetGreen.

We'll be compiling all of the #EcoGood tweets as they happen at

More on Social Media
Let's Take This Charity Drive Viral! Summer of Social Good Kicks Off, Here's How to Get Involved
10 Ways to Support Charity Through Social Media
15 Ways to Use Social Media for Green Good
10 (Plus) Ways to Change the World Through Social Media