Want to get involved with pushing social media charitable fundraising to a new level? Well, Mashable has just kicked off the Summer of Social Good to do just that, utilizing the vast reach of Facebook Twitter, Myspace and online media more broadly to raise funding for The Humane Society, Oxfam, Livestrong, and WWF.
From June 1st through August 28th, 2009, the Summer of Social Good is the first large scale online charitable campaign to solely use the power of social media to raise funds. Taking part is a two step process: Donating and Participating. Here's how to do that:Donate
The first way to get involved is to donate money: A suggested donation of $20 is the order of the day, but as the organizers say "feel free to give what you can...this about taking a charity drive viral." All donations are 100% tax-deductible, with the transactions being handled by Global Giving.
Spread the Word
The second way you can participate by spreading the word by sharing and tweeting your support of the project, embedding the Summer of Social Good widget on your profile, blog or website.
If you need some creative Twitter help, Summer of Social Good has some tweet-ready suggestions for you:
I just donated to the Summer of Social Good. However, it’s not Social until you donate too! http://sosg.com #socialgood (Tweet This)
I donated to @wwf_climate @livestrong @humanesociety @oxfamamerica through the Summer of Social Good http://sosg.org #sociagood (Tweet This)
Be social. Change the world one profile at a time and donate to the Summer of Social Good http://sosg.org #sociagood (Tweet This)
Support @wwf_climate @livestrong @humanesociety @oxfamamerica and donate to Summer of Social Good http://sosg.org #sociagood (Tweet This)
August 28th, Social Good Conference in NYC
All of this culminates on August 28th at the first-ever Social Good Conference, to be held at 92Y Tribeca in New York City. This one day conference will highlight the charities and organizations involved in the Summer. Speakers and presentation on the topic of "Social Media for Social Good" will be live streamed. Sponsors MailChimp and Zappos will sport the costs of the event, enabling all money raised from ticket sales to be donated to charity.
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