It's been more than five years since An Inconvenient Truth—the film documenting Al Gore's early push to raise awareness about climate change—premiered but the issue remains as unsettled as ever.
Now, Al Gore is stepping up the charge with a new initiative: The Climate Reality Project. It kicks off with 24 hours of presentations, staggered across 24 time zones, on September 14, 2011.
The point, Gore explains in the introductory video above, is to show that the "new normal"—characterized by increasing instances of severe storms, drought, and an overall higher global temperature—is anything but ordinary.
"Yet around the world," he says, "we are still subjected to polluter-financed misinformation and propaganda designed to mislead people about the dangers we face from the unfolding climate crisis. Those who want to protect their own short-term financial interest are employing the same strategy first used by tobacco companies years ago to mislead the public about the science linking cigarettes to disease and death."
And it has gone on for too long.
Join Former Vice President Al Gore and 23 citizen activists for a live stream of the global event on September 24 at ustream.tv/climatereality.
Find out more about the event at climaterealityproject.org.