Isn't it past time to Kill the Cup already?

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Some say, "If you waste paper cups no one will like you." Don't let that be you.

Drew Beal thinks we have a cup problem. That may be understating the issue, as Americans dispose of some 100 billion disposable cups each year, creating a lot of waste because we're either too lazy, too stubborn, or too forgetful to bring our own reusable cup with us. And that includes not only paper cups (58 billion per year in the US) but also disposable cups made from styrofoam (25 billion per year in the US), which have a much longer landfill life than paper products, so when you add up all of the many ways that we rely on single-use containers for so much of our food and drinks, this trend of disposability is actually a huge problem.

April recently wrote about how we can still win the war against the single-use paper coffee cup, which had some great options for different kinds of reusable cups, but it didn't mention initiatives like Kill the Cup, which takes aim at the campus and office coffee cup problem:

Beal, who is the cofounder and president of Kill the Cup (the flagship program of Social Ventures for Sustainability) , launched its inaugural event to raise awareness about the issue (and to change behaviors) this year with the Kill the Cup Challenge. The 2014 University Challenge asked teams from colleges across the country to combine selfies, reusable cups, and social media sharing to gamify and broaden the reach of the campaign, and competed for cash prizes for both number of people participating, as well as the highest rates of reusable cup use. The Challenge ran from October 6 to October 31, and weekly cash prizes, as well as a bigger prize (an iPad), were awarded at each campus.

Kill the Cup is gearing up for its 2015 Challenge, and if you or someone you know wants to bring it to your university, the details and a signup form is here. If you're in an office environment and want to run a reusable cup campaign there, or if you're affiliated with an independent coffee shop that supports the reusable cup movement, Kill the Cup has you covered either way.

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