Joel Makower at Greenbiz says Green Marketing Is Over. Let's Move On. He claims that green products remain niche, have not moved the needle, deluded people into thinking they were making a difference, and that it just didn't work.
John Laumer disagrees, and asks, With Economy Down A Cesspool, Green Product Sales Are Doing What?, noting that the data show otherwise, that green products are holding up rather well. Jaymi asks " Is he right? Is our 20-odd year attempt at marketing "sustainable" goods a failed push for changing the face of consumerism? Or might there still be hope?"
What do you think?