Since it has left theaters, buzz has died down on Al Gore's film, An Inconvenient Truth. We say, let it live again! The documentary is released today on DVD! Due in large part to the film, global warming is now part of the public discourse. From US Magazine to "The Colbert Report," everyone knows something about global warming. Great. But what are you actually doing about it?
TreeHugger and Seventh Generation, Inc., want you to put your money—or at least your time and a video camera—where your mouth is, by inspiring and inciting your peers to take action against global warming.
We call the contest "Convenient Truths" ($25,000 value in prizes!) as an ode to Al as he has called the contest "a great way to spread the word and bring the issue into our daily lives." Convenient Truths, launches today (11/21) and is intended to create an open forum for Americans to motivate others to take action and address this hot (pun intended) topic. It's a way of encouraging next steps: we're clear on what the problem is, now it's time for the solutions. Grab a video camera and tell the world about the steps you and your peers are taking to stop global warming, in two minutes or less!
If any additional motivation is needed, we're dangling sustainable prizes valued at $25,000 in front of your nose like an organic, locally grown carrot. They include: an all-expense paid trip for two to the Alaskan wilderness from Alaska Wildland Adventures, travel gear from Patagonia, a green home makeover from EcoHome Improvement , Seventh Generation home products, E-V Sunny Bicycles from Thera-P-Cushion, Voltaic solar backpacks, a Zipcar membership, and carbon offsets.
Winning entries will be determined by both web viewers and expert judges, including Laurie David, Founder of stopglobalwarming.org; Arianna Huffington, Co-Founder and Editor of The Huffington Post; Dr. Heidi Cullen, Climate Change Expert for The Weather Channel; and Daryl Hannah, Actress and Environmental Advocate. Winning videos will also broadcast on various outlets, including weather.com's climate change site One Degree. The Top 10 videos will be packaged on a DVD and distributed by Ironweed Films.
And to put their money where their mouths are, the contest sponsors are offsetting the carbon expended to make all this possible, ensuring that the whole endeavor will be responsibly carbon-neutral.