Happy March. This month marks the launch of the Patagonia Music Collective in the U.S. The eco-minded apparel company has teamed with musicians to sell exclusive tracks for 99 cents each, with net proceeds going to environmental organizations picked by the artists. The jukebox includes songs from Pearl Jam, Jack Johnson, Bonnie Raitt and Jon Cleary, Maroon 5 and Zac Brown Band. There's also Switchfoot, Sun Kil Moon, Umphrey's McGee, RaRa Riot, Taj Mahal, Toad the Wet Sprocket, Drive By Truckers, String Cheese Incident, Disco Biscuits, Ziggy Marley, Los Lobos, Big Head Todd & the Monsters, Medeski Martin & Wood and a bunch of others. Deep breath, and continue.
Company reps call the Patagonia Music Collective "a new model for green giving."
Right now, there are 22 tracks available. The collective plans to release new benefit tracks each week. Cause supported in the first round of music includes Conservation International Marine Programs by Pearl Jam, Earthjustice by Bonnie Raitt and Jon Cleary, and Urban Farming by Zac Brown Band.
"My hope is that fans see their favorite artists supporting the environment and want to get involved themselves," says Patagonia founder and owner Yvon Chouinard.
"The groups these musicians are supporting are the ones that are ultimately going to save the planet. Patagonia's hopeful other musicians will see that by just donating a song they can easily provide their favorite enviro group with a new stream of financing."
The program plans to expand in June to Japan, the UK, Canada and beyond.