An organic farmer in Hong Kong partnered with the Japanese company Sanrio to create a Hello Kitty-themed organic farm, and it’s just as adorable as expected.
Raymond Cheng opened the Hello Kitty Go Green Organic Farm in July of 2014, coinciding with Hello Kitty’s 40th birthday. The famous Japanese cartoon character (I’m not taking a side in the cat vs. girl debate) dons overalls and a wide-brimmed sun hat, topped with her signature red bow. Her image graces signage, maps, planters and even the occasional scarecrow.
Panicha Imsomboon reports for Modern Farmer that the Hello Kitty farm has something for adults, too:
“Adults may care less about the farm’s playful theme and more about finding an antidote to urban ennui. Hong Kong is one of the most stressful cities in the world; many visitors seek a place that will add some natural balance to their life. Anyone can rent some space from Cheng to plant crops. Free planting classes are available for those who don’t have a background in farming. More intense training courses, like how to manage an organic farm, are also offered.”
But is super-cute sustainable?
On one hand, the proliferation of Hello-Kitty-themed everything, including plenty of trinkets no one really needs, is not exactly sustainable. Farms don't need a gift shop to sell much besides fresh produce.
On the other, I loved Hello Kitty as a girl—and owning a Hello Kitty toothbrush made brushing my teeth more enjoyable. So, I can imagine my 7-year-old self being pretty pumped to go learn about soil and crops at a farm like this one. If a cartoon can help people care more about local and organic food, and maybe even teach them how to grow some themselves, that’s something to purr about.