This time round, Scholastic has committed to "making sure 65 percent of the 16,700 tons of paper used is FSC-certified, which means the paper comes from forestlands that are managed in a socially and environmentally responsible way. Totaling nearly 22 million pounds, this is the largest purchase of FSC-certified paper to be used in a single book printing to date. Moreover, all the paper used in the printing will contain at least 30 percent post-consumer waste fiber, with much of that verified by FSC standards as well."
The Rainforest Alliance loves it: "This is a major milestone for environmental and social responsibility in the publishing industry"
Is it? We wonder why Scholastic cannot meet the standard set in Canada and the UK and go 100% recycled. And don't forget that the greenest book is the library book!
UPDATE: We learn from CNN that A "deluxe" edition of the new book, which has a first printing of 100,000, will be printed on paper that contains "100 percent post-consumer waste fiber." And that while I might be churlish, others are not: "It's great news that Ms. Rowling's American readers can enjoy the final installment of Harry Potter while playing a part in responsible forest management," said Greenpeace forest campaign coordinator Scott Paul. ::CNN