It’s fun, it’s biodegradable and it’s ethical, great for kids and the environment. I am talking about HappyMais, the new toy by the Italian company Ecotoy made from Mater-Bi, a natural GM-free corn starch material that is totally biodegradable, and from non-toxic compostable food colourings.
Imagination runs wild moulding the different coloured pieces and sticking them to each other, windows, cardboard or other surfaces to create 2D or 3D shapes by making them moist. The natural starch works as adhesive.
HappyMais not only provides endless fun but is also used as a creative learning tool.
To make the whole product even greener, Ecotoys make a donation to the Earth Fund Association for every box they sell. This helps protecting and conserving large areas of the tropical rain forests. HappyMais is sold in boxes, ranging from ‘ladybird’ (2.5 litres) to ‘elephant’ (60 litres), with the latter helping to save up to 250 square meters of forest per box. ::HappyMais