Grenoble Puts a Superhero on the Payroll To Clean Up Its Streets


Photo: Laurent Espitallier under a Creative Commons license.

Last week, I introduced TreeHugger readers to Le Greenboy, the Parisian eco superhero star of a film by Jerome Genevray. One commenter pointed out that the City of Grenoble, in the French Alps, has got its own green superhero. Not only is he a real person, and not just a movie character- he's actually on the City's payroll. Introducing...Super Tri!Originally known as Super Titi, Grenoble's eco hero explains on his website that he was born in 1977, and raised by garbage collectors after being left in a trash can by his parents. Continuing to sleep in a dumpster, he learned to organize and sort his surroundings. In 2010, he moved to Grenoble and revealed himself to the world. Bothered by others' disregard for proper sorting of waste materials, he took matters into his own hands.

The videos of his attacks (which are staged, probably for the best) are very funny, and usually end with a litterer being first harangued for their bad habits, and then soaked with a bucket of water. SuperTiti built up a name for himself until October of last year, when the City hired him as part of a new campaign to encourage proper recycling. So, he changed his name to Super Tri, which roughly translates to Super Sort.

No longer a rogue superhero roaming the streets with buckets of water, Super Tri is now a vehicle for an official message, appearing on posters and in videos, as well as making appearances at schools and public functions. It's a great, original way to use humor to make people think about the green movement.

The recycling campaign is set to last three years, with a budget of half a million euros- a hefty commitment, but one that shows that Grenoble is serious about cleaning up its streets. And with Super Tri on its side, how can it lose?

More funny, green ideas:
The Bill: Hard-Hitting German Eco-Humor (Video)
Recycling Can Make Being Green Hilarious (Video)
Comedian Researches Climate Scientists for Evidence of Funny Bone. Doesn't Find One.
Cartoonist Shows Sardonic Eco-Humor is Alive and Well

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