What's more of a trademark than YouTube's red bar that indicates a video's loading and play time? This campaign by Greenpeace Brazil from a few months ago took that symbol and used it to show how elements such as biodiversity, ocean levels, and extreme conditions react to the raise in temperatures.
Take a look at the two other videos from the campaign in the extended.
Even if, as mentioned, the campaign has been around for a while, it's still a direct and powerful message using something deeply embedded in our cultures.
If you liked these ads or enjoy green advertising campaigns, be sure to check out some of the posts below.
Via Pablo Benavides' Facebook.