Green Stats: 49


49 -- the percent of Americans who said they intend to make a green resolution for 2008 in a recent national phone survey.

75 -- the percent who said they are "very likely" or "somewhat likely" to reduce their home's energy consumption this year.

74 -- the percent who said they are likely to recycle more.

66 -- the percent who said they are likely to reduce household chemicals.

43 -- the percent who said they are likely to reduce their carbon footprint.

42 -- the percent who said they would carry reusable bags to the grocery store.

Some interesting takeaways from the survey, conducted by GfK Roper and released by Tiller, LLC: in general, the more involved or personally demanding an environmental responsibility, the lower the response. "Our desire for easy solutions relates to something we found in a survey we conducted on 'good works' at this time last year," said Tiller principal Traci Ayer. "Nine in 10 Americans say it's important to take actions in their personal lives (recycling, giving blood, conserving energy, etc.) to address social issues, but not nearly as many are actually doing so. We want to help, but between family and work, we're stretched thin. The easier we can make it for individuals to act on their good intentions, the better. There's a lesson in that for businesses looking to leverage the growing green sensibility."

Fifty-eight percent of Americans 18 to 24 said they would make a green New Year's resolution for 2008. That compares with 50% of Americans 50 to 64 and 40% of Americans 65 and up.

"There are, of course, shades of green. Younger respondents tend to be more environmentally focused than older ones," Rob Densen, Founder and CEO of Tiller, LLC., said. "We think that may be because they've grown up with heightened awareness of the environment and greater public discourse. Obviously, young people have a large stake in issues like climate change and sustainability of resources."

The telephone survey of 1,004 adults was conducted between December 7 and December 9, 2007 by the national polling firm of GfK Roper. All respondents were at least 18 years of age. The margin of error for the 1,004 interviews is +/-3.0%. ::PR Newswire via ::WorldChanging

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