Jimmy Fallon filled-in for his guests who backed out of the "Green Night Eco-Jam" on Late Night last night. In case you missed it, check out Fallon's performance with The Roots. He opens with a rendition of Amy Winehouse's "They Tried to Make Me Buy a Hybrid (but I said, "No, no, no!"), then attempts a Green Day tune (decent imitation but can anyone provide lyrics?) Next, he switches T.I. and Rihanna's "Life Your Life" to "Change Your Lightbulb," does a convincing Timberlake singing "Recycling," and ends the mini set with Jay-Z and Alicia Key's "Empire State of Mind" which had me singing along to the chorus about "renewable bamboo" and "sustainable wood floors." It's all part of NBC's Green Week and there's more tonight, as 30 Rock does more mocking.
When Jack Donaghy (Alec Baldwin) claims his idea of environmentalism is shipping in fresh flowers from Sri Lanka, I gotta laugh. Speaking of parodies, Maxim magazine's funny take on the "real" Green Week hit on a few clever points, like the writers pledging to incorporate Al Gore into sitcom scripts 14 times. Though it mentions that TVs suck energy, so do computers, so I won't throw the first stone there. While environmentalism is no laughing matter, it's healthy to chuckle about the dark shade of green.
"Away We Go" Green
NBC's behind-the-scenes efforts has 29 shows following 17 green principles from the network's green production guides for film and TV, including non-toxic cleaners, rechargable batteries to digitization, released after the "case study" of Sam Mendes' film "Away We Go" with John Krasinksi and Maya Rudolph. The how-to manuals spotlight ways to green offices, shoots and wraps in five areas: Travel/Transportation, Set Design/Construction, Energy/Electric, Kitchen/Craft Service/Catering/Water, and Waste/Recycling.
Though headings like "How to introduce the concept to your crew" and "How to ask vendors to comply," may sound namby-pamby, the actual instructions in the 39-page booklet are practical and fact-based (ie: laptop energy vs. desktops). There's a Manager of Sustainable Production onboard as a resource for crews and to track results. One estimate keeps 1.5 million water bottles out of landfill and 1.8 million pounds less CO2 emissions through its reduction in CD plastics.
A Trashy Solution
Here's a specific example of Green Week at work every week: There's a compactor in the basement of 30 Rockefeller Plaza where paper trash from the offices enters a closed-loop recycling process to make DVD cases. One week's worth yields approximately 10 tons of paper. It heads to Pratt Industries plant in Staten Island which pulps, de-inks, etc. to create the customized 100 percent post-consumer recycled paper packaging and boxes.
Of course, there's also the barrage of green tips with NBC's stars, from Amy Poehler to Brian Williams, clueing viewers in about recycling phones and solar panel incentives. I'm guessing such awareness campaigns preach to the choir. Maybe it reminds someone to think twice about guzzling water and gas, garbage and paper waste, but not according to negative comments to my blog on 24's campaign. What does motivate people?
Now cutting down a 76-foot Norway spruce for Rockefeller Center is far from green but unfortunately it seems unlikely that the 77-year-old tradition will follow the National Christmas Tree, which decorates a living tree on the White House lawn. So NBCU went for offsetting, working with Arbor Day Foundation to "Text For Your Tree." Viewers will be prompted to text to plant a tree while watching the lighting ceremony on Dec. 2 and online at GreenIsUniversal. No joke, they expect to plant half a million trees.
More on greening televisions:
World's First Carbon Footprint Certified Television - Is Energy Efficiency Old News?
California Gives Thumbs Up to TV Efficiency Standards, and the Finger to the Consumer Electronics Industry
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